Insights on A/B testing, conversion optimisation, and growing your Shopify store with data-driven decisions.
Install ConvertLab and start A/B testing your product descriptions today.
Google Optimize was sunset in September 2023. If you were using it for product page testing on Shopify, here is the purpose-built replacement that does product content A/B testing better.
Choosing the best a/b testing apps Shopify merchants can trust in 2026 is a crucial decision for anyone who wants reliable, repeatable conversion lifts. This post compares the most relevant Shopify A/...
ConvertLab vs Optimisely vs Google Optimise: Which Is Best for Shopify? If you run a Shopify store and want to increase conversions on product pages, you are in the right place. This head-to-head comp...
What’s a Good Conversion Rate for Shopify? Industry Benchmarks for 2026 If you run a Shopify store you have probably asked: what is a good Shopify conversion rate and how do I know if my store is unde...
This convertlab review examines whether ConvertLab is the best A/B testing app for Shopify merchants in 2026. If you run a Shopify store and want to optimise product titles, descriptions and prices, y...
Every day your store gets visits that do not convert: people who click, scroll and vanish. If your goal is to turn Shopify visitors into customers you need a systematic way to diagnose why these brows...
Small Shopify stores often think A/B testing is only for big retailers with large marketing budgets and endless traffic. That is not true. With a methodical approach, careful prioritisation and a few ...
A/B testing ecommerce changes how you make decisions: instead of guessing which product title, price, or description will convert, you run a controlled experiment and measure the impact on real shoppe...
Product descriptions often sit in an awkward middle ground: too “marketing” to be treated like core product data, but too “content” to be measured with the same rigour as pricing, images, or shipping....
Free A/B testing can be one of the fastest ways for Shopify merchants to increase conversions without committing to expensive enterprise plans. For stores on a budget, the trick is to pick a tool or m...
Finding the right price on Shopify is rarely a one-off decision. Competitors change, costs shift, customer expectations evolve, and even small price movements can materially affect conversion rate, av...
One of the most common questions merchants ask when setting up experiments is how long to run a/b test so the results are reliable and useful. The answer is not a fixed number of days; it depends on t...
